Professional golf is experiencing a transformation that would have seemed impossible just five years ago. A YouTube channel that started in 2020 with a handful of friends filming golf videos is now sponsoring an official PGA Tour event.

The Good Good Championship debuts November 9-15, 2026, at Omni Barton Creek Resort and Spa's Fazio Canyons Course in Austin, Texas. This isn't just another tournament. It represents a generational shift in how golf connects with its audience. Full tournament details and updates are available at the official Good Good Championship website.

Key Takeaways

• The Good Good Championship debuts November 9-15, 2026, at Fazio Canyons Course in Austin, Texas, marking the first PGA Tour event sponsored by a YouTube-native brand.

• The tournament offers 120 players the opportunity to compete for 500 FedExCup points, prize money, and two-year tour exemptions during the critical FedExCup Fall season.

• Good Good Golf's rise from a 2020 startup to a $45 million-funded company demonstrates creator economy potential when executed with business sophistication and authentic audience connection.

• Austin's selection as host city reflects strategic alignment between Good Good's young, digitally-native audience and the city's progressive cultural identity.

• Traditional 72-hole stroke play format ensures competitive legitimacy while allowing Good Good to innovate in coverage, access, and fan engagement.

• The tournament's success or failure will influence how professional golf approaches sponsorship, audience development, and media distribution for years to come.

• For players ranked 101-125 in FedExCup standings, this event could determine whether they keep PGA Tour playing privileges, making it consequential professional golf despite its non-traditional sponsor.

What Is the Good Good Championship?

The Good Good Championship is a full-field PGA Tour event contested during the FedExCup Fall season. It features 120 professional golfers competing for 500 FedExCup points and a two-year tour exemption.

This tournament brings the PGA Tour back to Austin for the first time since 2023, when the WGC-Dell Technologies Match Play concluded its eight-year run at Austin Country Club.

The event will be broadcast on Golf Channel and PGA TOUR LIVE on ESPN+, Sirius XM, and the World Feed, ensuring maximum visibility for both traditional golf fans and Good Good's digital-first audience.

What makes this championship unique is its sponsor. Good Good Golf isn't a car manufacturer, financial institution, or insurance company. It's a media company built entirely on YouTube content, with nearly 2 million subscribers who watch everyday golfers compete at the highest amateur level. 

The Good Good Golf Background

Understanding Good Good requires understanding modern golf media. Traditional golf broadcasts struggle to connect with younger audiences. Coverage is often formal, access is limited, and the viewer feels distant from the action.

Good Good changed that equation entirely.

The channel launched in 2020 when CEO Matt Kendrick approached lead creator Garrett Clark with the vision to coalesce golf's YouTube stars in one place. The concept drew inspiration from fishing channels that successfully built collective creator brands.

Within five years, the growth has been extraordinary. Good Good Golf has built over 1.75 million YouTube subscribers across multiple channels through digital-first storytelling and high-energy competition. Their videos regularly generate 10 million views per month.

But Good Good never positioned itself as just entertainment. The creators are legitimately skilled golfers. Garrett Clark plays to a plus handicap. Other members bring competitive credentials from college golf and elite amateur circuits. While they may not match modern PGA Tour swing speeds and performance metrics, their skill level commands respect within amateur golf circles.

The authenticity resonates with viewers tired of golf content that feels scripted or overly produced. Good Good videos capture real competition, real pressure, and real consequences. Viewers watch friends push each other to perform better something recreational golfers understand intimately.

In March 2025, Good Good Golf secured $45 million in funding led by Creator Sports Capital, with participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning's Omaha Productions. This wasn't money raised to make better videos. It was capital to build a legitimate golf company with merchandise, equipment partnerships, and now, professional tournament sponsorship. Today, Good Good Golf operates as a full-scale golf lifestyle brand with apparel, equipment, and media divisions.

The brand's reach extends beyond YouTube. Good Good has partnerships with Dick's Sporting Goods for apparel retail and Topgolf Callaway Brands for official golf balls, putters, and gloves. They've produced live televised events like the Good Good Desert Open with NBC Sports and Golf Channel.

Matt Kendrick's stated goal isn't modest: build one of the five biggest golf companies in the world. As Kendrick explains, Good Good isn't "a bunch of YouTubers selling polos," but rather a legitimate golf brand using YouTube as a vehicle for larger ambitions in merchandise and equipment.

Event Details at a Glance

The Good Good Championship brings professional golf to Central Texas with comprehensive tournament infrastructure:

• Dates: November 9-15, 2026
• Location: Omni Barton Creek Resort and Spa, Austin, Texas
• Course: Fazio Canyons Course
• Field Size: 120 players
• FedExCup Points: 500 to the winner
• Prize Money: Standardized FedExCup Fall purse
• Television: Golf Channel, ESPN+ (PGA TOUR LIVE), Sirius XM
• Tournament Status: Official FedExCup Fall event
• Winner Benefits: Two-year PGA Tour exemption, entry to The Sentry, THE PLAYERS Championship, and major championship eligibility

The 7,433-yard, par-72 layout winds through limestone cliffs and the meandering Short Spring Branch, framed by stately Red Oaks and Sycamores. The course recently underwent extensive renovation with Tom Fazio, who originally designed it in 1999, playing a significant role in the restoration.

Championship Format Explained

The Good Good Championship follows traditional 72-hole stroke play format used in most PGA Tour events. There are no gimmicks, no team elements, and no modified scoring.

This is important. When a YouTube brand sponsors a professional tournament, skeptics might expect entertainment to compromise competitive integrity. Good Good, and the PGA Tour made a deliberate choice: this will be legitimate professional golf.

All 120 players compete over four days. The lowest score after 72 holes wins. Standard Rules of Golf apply throughout.

The tournament occurs during the FedExCup Fall, which adds significant context to the competitive stakes. Players ranked 51st and beyond in the FedExCup carry their points from the Regular Season and FedEx St. Jude Championship into the Fall events. They're competing not just for prize money, but for tour status and Signature Event access. The PGA Tour's official FedExCup Fall structure determines how these seven tournaments finalize eligibility for the following season.

Winners receive 500 FedExCup Points, Official World Golf Ranking points, a two-year winner's exemption, eligibility for The Sentry and THE PLAYERS Championship, plus access to major championships that invite PGA Tour winners.

For players outside the top 100 in FedExCup standings, every shot matters. Top 125 finishers earn full tour status for the following season. Positions 101-125 receive conditional status. Anyone finishing outside the top 125 faces PGA Tour Qualifying School to regain playing privileges.

The Good Good Championship could literally determine whether players keep their tour cards. That's not entertainment golf. That's professional golf at its most consequential.

Who Is Competing And Why It Matters?

Field composition for FedExCup Fall events typically includes three player categories:

Players ranked 51-70 have secured full tour status but compete for spots in the first two Signature Events following The Sentry (AT&T Pebble Beach Pro-Am and The Genesis Invitational). These players use Fall events to maintain competitive sharpness and earn additional prize money.

Players ranked 71-100 already have full status but want to move up the rankings for better tournament access and positioning heading into the next season.

Players ranked 101 and below face the most pressure. They're fighting to finish inside the top 125 and secure tour status. These tournaments determine their professional futures.

While specific field announcements won't come until closer to the event, the Good Good Championship's inaugural status and Austin location could attract higher-ranked players than typical Fall events. The novelty factor and Good Good's cultural cachet might draw PGA Tour stars curious about the crossover between professional golf and digital media.

The real intrigue lies in potential Good Good member participation. Several creators have attempted professional golf qualifying. Brad Dalke and Sean Walsh are competing in the revived Big Break series on Golf Channel, with the winner earning a Good Good Championship exemption.

This creates fascinating storylines. Could a Good Good member actually compete in their own sponsored event? The possibility bridges the gap between content creation and professional competition in ways golf has never seen.

Why Austin, Texas Is the Right Host City?

Austin's selection as host city reflects careful strategic thinking beyond simple geography.

The city has proven golf infrastructure. Austin Country Club hosted the WGC-Dell Technologies Match Play from 2016 to 2023, raising over $7 million for local charities while showcasing world-class golf. The city understands how to support major professional events.

Austin's demographic profile aligns perfectly with Good Good's audience. The city skews young, tech-savvy, and culturally progressive. It's exactly the audience professional golf struggles to reach through traditional channels.

The tournament takes place just 20 minutes from downtown Austin at Omni Barton Creek Resort & Spa, which features 493 freshly designed guest rooms and suites, four championship golf courses, and world-class resort amenities. The accessibility makes attendance feasible for fans traveling from across Texas and the broader Southwest.

Climate considerations also matter. November in Austin offers ideal golf weather warm days, cool evenings, and minimal rain risk. This contrasts sharply with November golf in many PGA Tour markets.

Tony Miller, Omni Barton Creek's director of agronomy, emphasizes their approach: "The difference between good and great is the attention to the details." Preparation for the tournament began 12 to 16 months beforehand.

Austin's cultural identity creative, independent, slightly rebellious, mirrors Good Good's brand positioning. The tournament isn't happening in a traditional golf market like Jacksonville or Palm Springs. It's in a city that embraces new ideas and challenges conventions.

How This Championship Differs from Traditional Golf Events?

The Good Good Championship occupies unprecedented territory in professional golf. Several distinctions separate it from conventional PGA Tour events:

Digital-First Sponsor: Every other tour event is sponsored by legacy corporations, technology companies, financial services, and automotive brands. Good Good Golf built its entire foundation on YouTube algorithms and social media engagement.

Integrated Content Strategy: Good Good founder Matt Kendrick stated, "This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf. The event isn't just broadcast; it's content that will be repurposed, remixed, and distributed across platforms.

Audience Demographics: Traditional PGA Tour events skew older. The median golf viewer age trends well above 50. Good Good's audience is overwhelmingly under 35. This tournament attracts viewers who might never watch traditional golf broadcasts.

Behind-the-Scenes Access: Good Good built its brand on access. Viewers hear conversations, see practice routines, and understand the mental game. Expect the Good Good Championship to feature unprecedented player access compared to standard tour coverage.

Cultural Tone: PGA Tour broadcasts maintain formal professionalism. Good Good content is casual, humorous, and self-aware. Tournament director Ian Helm explained that Good Good is "helping to make golf more approachable and exciting for younger players and fans" through their "authenticity and energy.

The tournament represents what PGA Tour Chief Competitions Officer Tyler Dennis called an opportunity to "further connect and engage with our game's younger fans." Traditional golf institutions recognize they need new distribution channels and cultural relevance. Good Good provides both.

Good Good Championship vs PGA Tour Events 

Fan Experience: On-Site and Online

The Good Good Championship promises dual fan experiences, one for attendees, one for digital viewers.

On-Site Experience: Expect traditional tournament infrastructure: grandstands, concessions, merchandise tents, and corporate hospitality. But also expect Good Good innovation. Given their background in fan engagement, look for interactive elements that blur lines between spectators and participants.

The resort setting at Omni Barton Creek offers advantages. Fans can book rooms, enjoy resort amenities, and immerse themselves in multi-day golf experiences. This differs from one-day passes at city courses.

Austin's proximity means significant crowd potential from Dallas, Houston, San Antonio, and regional markets. The November timing avoids football season conflicts while capitalizing on pleasant weather.

Digital Experience: This is where Good Good's DNA manifests fully. Coverage will span Golf Channel, PGA TOUR LIVE on ESPN+, SiriusXM, and World Feed. But expect Good Good to produce supplementary content that traditional broadcasts won't capture.

YouTube highlights, player interactions, practice round content, and Good Good member commentary will extend the tournament's reach far beyond traditional golf media. The event becomes year-round content, not just four days of broadcasts.

Social media integration will likely exceed typical tour events. Good Good excels at creating shareable moments, viral clips, and community engagement. Their 2 million YouTube subscribers represent a built-in promotional engine.

The digital experience could actually reach more people than attending in person a reversal of traditional sports economics. For Good Good, the tournament is content creation as much as competition.

What does this mean for the Future of Golf?

The Good Good Championship represents more than one tournament. It's a proof-of-concept for how golf might evolve.

Creator-Led Competitions: If this succeeds, expect other digital golf brands to pursue similar partnerships. Bryan Bros Golf, Grant Horvat, and Bob Does Sports all have audiences comparable to Good Good. Tournament sponsorship could become a new revenue model for creator golf brands.

Younger Audience Engagement: Golf's median audience age threatens the sport's long-term viability. YouTube golf channels have quickly lapped the PGA Tour in connecting with golf viewers on that platform, despite the Tour having access to endless footage and the best golfers in the world. Events like the Good Good Championship might be necessary to reach audiences who don't consume traditional sports media.

Tournament Format Innovation: While this championship uses traditional stroke play, it opens doors for format experimentation. Could future creator-sponsored events feature match play, team competitions, or hybrid formats that better serve digital audiences? Golf has already seen innovation with TGL's tech-driven indoor competition, proving audiences will embrace new formats when executed thoughtfully.

Influence on Golf Media: The PGA Tour's partnership with Good Good acknowledges that content distribution is changing. Tyler Dennis, PGA Tour Chief Competitions Officer, emphasized the importance of partnering with Good Good to "further connect and engage with our game's younger fans. Future coverage might incorporate more behind-the-scenes access, personality-driven content, and platform-specific distribution.

Equipment and Apparel Crossover: Good Good's partnerships with major equipment manufacturers validate creator influence. As their tour presence grows, so does their impact on equipment trends and purchasing decisions. Young golfers increasingly take equipment advice from YouTube creators rather than traditional media.

The larger question: Is this partnership an anomaly or a blueprint? If the Good Good Championship draws strong viewership and generates positive buzz, it validates creator influence in professional sports. Other tours, other sports, and other organizations will pay attention.

Who Should Pay Attention to the Good Good Championship?

This tournament matters to distinct audiences:

Traditional Golfers: Anyone who follows professional golf should watch how this event performs. It's an experiment in whether creator audiences translate to tour viewership. The results will influence the PGA Tour's strategy for years.

New or Casual Golfers: If you've never attended a professional tournament but enjoy Good Good content, this is your entry point. The tone, atmosphere, and accessibility might feel different from traditional events.

Golf Industry Professionals: Brands, sponsors, and tournament organizers are watching closely. Success here proves that digital-first brands can activate audiences at scale. Failure suggests traditional models remain dominant.

Content Creators: The Good Good Championship demonstrates peak creator economy ambitions. It's validation that YouTube success can translate to traditional institutional partnerships.

Sports Business Analysts: This represents the intersection of digital media, traditional sports, and generational audience shifts. The financial terms, viewership metrics, and cultural reception provide valuable data about sports media's future.

PGA Tour Players: The tournament affects tour structure, schedule, and how events secure sponsorships. Players competing for tour status care deeply about every Fall event's competitiveness and purse size.

The Good Good Championship isn't just about one week of golf in Austin. It's about whether professional golf can successfully bridge the gap between generations, media platforms, and cultural approaches to the game. The stakes extend far beyond who holds the trophy on Sunday afternoon.

Frequently Asked Questions

When and where is the Good Good Championship 2026?

November 9-15, 2026, at Fazio Canyons Course, Omni Barton Creek Resort and Spa in Austin, Texas. Competition rounds run Thursday through Sunday.

How can I watch the Good Good Championship?

Watch on Golf Channel and PGA TOUR LIVE (ESPN+), with radio coverage on SiriusXM. Good Good will likely produce additional YouTube content, though broadcast details will be confirmed closer to the event.

Can I buy tickets to attend in person?

Yes. Ticket sales typically open 6-9 months before the tournament (spring 2026). Check the official Good Good Championship website or the PGA Tour event page for announcements.

Will any Good Good members compete in the tournament?

Possibly. Brad Dalke and Sean Walsh are competing in Big Break for an exemption. Other members would need to qualify through PGA Tour Q-School or receive sponsor exemptions. Nothing is guaranteed yet.

Is this a real PGA Tour event or just an exhibition?

100% real. It's an official PGA Tour event with 500 FedExCup points, a two-year tour exemption, and standard 72-hole stroke play format. This isn't an exhibition golf tour cards are on the line.

How much is the prize money?

Not yet announced, but expect $6-8 million total purse (standard for FedExCup Fall events), with approximately 18% going to the winner. Official purse details come from the PGA Tour closer to November.

What makes this different from other PGA Tour events?

The golf itself is identical legitimate professional competition. The difference is the sponsor (YouTube-native brand) and the fan engagement approach. Expect more behind-the-scenes content, social media integration, and digital-first coverage alongside traditional broadcasts.